A-Squared
How to Attract New Audiences with Video Marketing
Recently, companies and brands have been investing heavily in video marketing with the ultimate goal of increasing awareness, engaging their customer...
The Importance of Professional Voiceover
Companies often make the mistake of trying to save money in the production of their videos by recording their own voiceover narration. All the hard...
Beginner’s Guide to TikTok for Business
Should your business be on TikTok? You should definitely consider it. Many major brands are already embracing the platform that is storming through...
Tips for Video Marketing on Social Media
The projection that 80% of all internet traffic will be generated by video in 2021 is hardly surprising when you consider the volume of video content...
We Did It!
We completed our challenge for the Boyle Street Community Services fundraising challenge the ‘Boyle Street 40 Challenge’ — an initiative to get Edmontonians...
Video Marketing - The Ultimate Boost for Your Business
Video is THE king of content marketing. Today, businesses in the know realize that they need to have video content as the main component of their...
HEY, YOU! Stop what you’re doing and read this…
How many of you know that the average attention span of a human is around 8 seconds? Yes, 8 measly seconds. That means, as video producers, we have...
Why use video in your sales and marketing plan?
The use of video in the business of selling has a very positive impact on your bottom line. Videos are proven to be way more interesting and engaging...
Using Video in Your Content Marketing Strategy
Video is the hub for any successful piece of content marketing strategy. Video may not be new and revolutionary but companies are not using it as...
Instagram Video for Business - Part Three: Instagram Live, IGTV and Instagram Ads
To conclude our series on the use of video on the Instagram platform in this post we are going to cover Instagram Live Video, IGTV and Instagram Video...