Corporate videos have become a vital tool for companies looking to connect with their audiences, enhance brand awareness, and communicate their messages in a dynamic way. But what exactly is corporate video, and how does it work? In this article, we’ll break down the concept, the types of corporate videos, and the process involved in creating effective video content.

What is a Corporate Video?

A corporate video is a form of video content produced by a company or organization to serve various internal and external purposes. Unlike traditional marketing or advertisement videos aimed primarily at promoting a product or service, corporate videos are often designed to communicate a brand's values, introduce new products, or offer educational content related to the company’s industry.

Corporate videos can range from training videos for employees, product demonstration videos, or brand culture videos that highlight what makes the company unique. They are often posted on the company’s website, shared on social media, or used in presentations, making them a versatile tool for reaching different audiences.

Types of Corporate Videos

Corporate videos are highly adaptable, and companies can tailor them for multiple uses depending on their goals. Here are some common types:

1. Brand Story Videos 

These videos focus on showcasing the company’s mission, values, and history, giving audiences insight into what the brand stands for. They are ideal for new customers who want to know more about the company’s background and character.

2. Product Demonstration Videos

Product demonstration videos showcase how a product works, emphasizing its features and benefits. These are particularly useful for new product launches or complex products that need clear explanation.

3. Training and Onboarding Videos 

Often used internally, training videos help to standardize information delivery, ensuring that all employees receive consistent guidance. They are also helpful for onboarding new hires, introducing them to company policies, procedures, and culture.

4. Testimonial Videos  

Testimonials from customers or employees offer authentic insights and establish credibility. By featuring real-life experiences, testimonial videos can build trust and help potential customers relate to the brand.

5. Explainer Videos 

Explainers provide brief overviews of complex subjects. These videos are often animated and break down complex ideas or processes, helping viewers quickly grasp what’s being communicated.

6. Corporate Events Coverage  

Videos capturing corporate events, conferences, or annual meetings help share company milestones and highlight key takeaways. They are often shared on social media or distributed to stakeholders to boost engagement and transparency.

How Corporate Videos Work: The Process

Creating an effective corporate video involves several key stages. Each stage is crucial to ensure the final product aligns with the company’s goals and engages its audience.

1. Pre-Production

This is the planning phase, where the foundation of the video is laid out:

   - Define Objectives: Understand what the video aims to achieve (e.g., promote a product, educate employees, etc.).

   - Identify Audience: Decide on the target audience. Is the video aimed at customers, employees, or stakeholders?

   - Scriptwriting: A strong script is essential for conveying the message clearly and keeping the audience engaged.

   - Storyboard Creation: A storyboard visually outlines each scene, shot by shot, helping guide the filming process.

2. Production

During production, all the planning comes to life:

   - Shooting: This is where the video is filmed. Depending on the type of video, this could involve shooting on-location, in a studio, or creating animations.

   - Lighting and Sound: Quality visuals and audio are crucial for professionalism. Proper lighting and clear audio can make a significant difference in the video’s quality.

   - Directing: The director ensures that the video aligns with the storyboard, keeping the flow smooth and the message clear.

3. Post-Production

Post-production involves refining the raw footage into a polished video:

   - Editing: Editors cut and arrange footage, add transitions, and make sure the video flows seamlessly.

   - Graphics and Effects: Adding logos, captions, and animations can make the video more visually appealing and on-brand.

   - Sound and Music: Background music, sound effects, and voiceovers enhance the viewing experience and support the message.

   - Review and Feedback: The first draft is reviewed, and feedback is gathered to make any necessary changes.

4. Distribution

Once the video is finalized, it’s time to distribute it. Choosing the right platform is critical for maximizing reach and engagement:

   - Website: Placing videos on a company’s website can increase time spent on the site and improve SEO.

   - Social Media: Platforms like LinkedIn, Facebook, and Instagram help boost visibility and engagement.

   - Email Marketing: Incorporating videos into emails increases click-through rates and engagement.

   - YouTube: As the second-largest search engine, YouTube is ideal for reaching a broader audience.

Why Corporate Video is Effective

Video is one of the most engaging forms of media, and when used in a corporate setting, it offers several advantages:

1. Enhanced Engagement: Video captures attention quickly, making it easier to hold viewers’ interest.

2. Improved Information Retention: Studies show that people retain more information from videos than from text alone.

3. Stronger Emotional Connection: Videos evoke emotions through visuals and sound, helping to build a connection with the audience.

4. Increased SEO Benefits: Video content on websites and YouTube can improve a company’s search engine ranking, making it easier for people to find them online.

Tips for Making a Great Corporate Video

To make a memorable and effective corporate video, here are a few tips:

- Keep it Concise: In most cases, videos between one and three minutes are ideal. Keep the content focused on the key message.

- Focus on Storytelling: People connect with stories, not statistics. Build a narrative that resonates with your audience.

- Invest in Quality: Clear visuals and sound quality are essential for professional corporate videos.

- Include a Call-to-Action (CTA): Encourage viewers to take the next step, whether it’s visiting your website, contacting your team, or following you on social media.

Conclusion

Corporate videos are powerful tools that enable companies to communicate their messages in a memorable and impactful way. From brand stories to training materials, these videos play an essential role in building trust, educating audiences, and driving engagement. By following a structured process and focusing on quality, companies can leverage corporate video to enhance their brand and build stronger connections with their audiences. 

Whether your business is a startup or a well-established company, now is the time to explore how corporate video can elevate your message and reach. If you would like to find out how we can assist your company with its video production projects, please call Andy Holt on 780-907-1445 for a free, no obligation meeting or telephone call.