It’s a well-known fact that video is the preferred media of consumers and buyers of products and services in the marketplace — no matter what industry you are in. Over the last four years, people have spent on average over 2.5 hours a day watching online video content. This is why businesses place great importance on video marketing. Videos are an effective way to capture the attention of your customer base, but coming up with consistent content can be a challenge. This is where professional video production companies come in. Here are a few ideas that almost every business could benefit from having as part of their digital marketing strategy…

Product Demonstration Videos

Around 75% of potential customers prefer to watch a video online to gain more knowledge of a product or service before engaging in a contract or purchase. After watching a video nearly 85% of those that watched were convinced to make a purchase. 

The best thing about product videos is that they showcase the best side of your product or service, and educating the viewer at the same time. You can also create product update videos to keep customers up-to-date with the latest developments. By providing detailed information to your clients results in an increase in sales.

Presentation Videos

Have you ever thought about creating a sales presentation pin the form of a video? Nowadays, business have clients all over the world and it is difficult in today’s environment to keep sending sales staff abroad to make this sales calls. You can achieve the same results with the use of video content. Create a sales presentation own a video format by filming your sales manager making a presentation as though they were in a room of attentive clients eager to find out more. You can include Powerpoint slides or dynamic animated charts and graphics that will help deliver your message. The best thing about this kind of video is that the customer can watch it at their own pace and at time to suit them. The time you took to create a personalized video will not go lost.

Explainer Videos

This type of information video can be in a video or animation style. They are typically used to help your customers solve any issues or problems they may have, or it can be another type of sales video. These are very successful, with 96% of people that watch these videos are doing so to find out more information and educate themselves.

The majority of people watching explainer videos are converted into sales. This is what it is a much sought after style of video.

Human Resource Videos

You may already have your product videos in place, and a strong following from your customers. But there is another type of video that you may not have thought of. That is the HR video. This can be created to welcome new hires, introduce them to their colleagues or it can be used as a way of attracting new staff members. These videos can be multi-purpose, they can be shared with new hires or as a recruitment piece with testimonials from other staff members saying how great it is to work at the organization. 

These videos can also prove to be successful in strengthening your brand and giving customers an inside look to the company that will elevate your image and reputation as well as create a feeling of respect.

Testimonial Videos

There is nothing better in business than the power of referrals. This is where the testimonial video plays a part. This type of video can build trust in a brand as potential customers can watch a video about how a product or service has had a positive impact on them. Almost 75% of buyers will trust a company that is highly rated and has positive reviews. Over 90% of people say that they trust what their peers have to say about a product or service. 

This type of video is a no-brainer when you are thinking about growing your customer base and  at the same time increasing your reputation.

While it is possible to create this content in-house, it is recommended that you hire a video production company to produce your videos to ensure they are polished, easy to understand and valuable.

If you would like to discuss any of these video styles and how to use them in your Digital marketing strategy, please call Andy Holt on 780-907-1445 for a free, no obligation, telephone call.