We all know how popular the use of video content is in today’s marketing landscape. It is impossible to open your smartphone and navigate through social media without seeing any videos. So it comes as no surprise that 80% of internet traffic is through video and its consumption is increasing every year. Almost 50% of consumers made a purchase after watching video marketing content online. These statistics alone underline the importance of the use of video in marketing strategies for businesses of all types.

The goal of any business is to increase their customer base and convert them into sales. The best way to achieve this is to create professional video content that is not only engaging but also of high quality. Well produced video can drive traffic to your website and your social media platforms. Don’t worry if you have no idea how or where to begin, as a professional video production company can help you. 

Your audience

How well do you know your audience? At the very early stages of creating video marketing content it is a good idea to get a grasp of your target audience. Are they current customers or new ones you want to attract? Consider different platforms to reach them with your video content. It can be detrimental to create video content without fully understanding your target audience. Produce videos that they can relate to and customize them for each social media channel to maximize your reach.

Your goals

You should also have some predefined goals. Do you want to promote a new product or offer solutions to some commonly asked questions. If you want to generate an awareness or increase the reach of your brand then a  general brand video is an ideal place to start. Alternatively, if you want to provide an overview of your products and services then create a video that illustrates how you stand apart from your completion and what gives you the competitive edge. Always plan for your goals before creating the video.

Your story

Videos need to be relatable, and creating your content in the form of a story will help with this. You could highlight a customer experience by showing the problems they were having and how you offered a solution with your product/service. Go into detail and explain how your product/service is the right solution. This can be developed and expanded on by showing how the customer is getting the most out of your product/service. Concentrate on how your product/service solves problems and the benefits offered. Add emotion and make them feel inspired. 

By telling a story you can create an immediate connection with your audience that will result in sales conversions. 

Your brand

It doesn’t matter if your video is a TV commercial, an online ad, a social media video or a general awareness video, one thing that must be consistent is your brand. Your product/service may be the solution to the problems faced by your potential customers but your brand is the all important face behind the solution. You can promote your brand in a discreet way such as your corporate colours or tagline or in a more direct approach with the use of animated logos. Create a music soundtrack that ties your videos together and the use of a consistent voice-over narration will also tie into your overall ‘brand’ for your video marketing content. All of these elements enable to viewer to remember your videos.

Testimonials 

A very powerful technique is to create some testimonial videos that feature real clients that have had a positive experience with your company and its products/services. Get them to tell their story about how you have helped them achieve their goals and solve their problems. Remember to include their name and maybe social media handles as this adds credibility to your video.

Call to action

Don’t forget to include a call to action at the end of all of your videos. This can be ins the form of a promotional offer, inviting people to check out your website or call your toll-free phone number for further information. It is a good way to monitor the success of your videos.

Share, share, share!

As soon as your video is completed, share it everywhere! The use of social media channels is a very cost-effective way to reach new customers. Encourage friends, colleagues and your existing customers to share your videos as this will extend the reach of your content. Remember to always interact with anyone who engages with your content and adds a comment.

A professional video marketing strategy can help elevate your business. If you would like to find out more and arrange a mutually convenient consultation on how we can help you produce  effective video content please call Andy Holt on 780-907-1445.