Video is THE king of content marketing. Today, businesses in the know realize that they need to have video content as the main component of their marketing plan. By using the services of a video production company they can gain an edge over their competition and see their brand grow on social media and online platforms through the use of video.

If you want to see these benefits for your organization it is very important to include video in all of your marketing pieces. Here are some reasons why you should be using video…

Video Boosts Sales

Consumers today are extremely savvy, they know a good video when they see it. They can be turned off by poor audio and sub-standard visuals. It is proven that video content is a great way to sway the decision of buyers so make sure your video content is of the highest quality. 

It’s interesting that 90% of people are inclined to purchase from a brand after watching a video and 75% of people prefer to watch an explainer video of a product or service in action before committing to buy. Over two thirds of new business leads generated by companies are the result of video marketing endeavours. This rise in lead generation is converted into sales with over 80% ROI. That statistic alone is worth investing in video.

Video Boosts SEO

You can retain visitors to your website for longer periods of time if your video content on your site is of the highest quality and is engaging. On average, visitors will spend over two minutes longer on a website that has video content. It’s widely known that video content is loved by search engines across the world wide web. By building a video library and investing in a well curated YouTube channel will go a long way to boosting your search engine rankings. Google owns YouTube, so every time you upload a video it is indexed and the hits it receives go towards your SEO rankings. Your YouTube channel should be well organized with playlists and each video needs to have a bold thumbnail to stand out in search results. Don’t worry, we will be covering YouTube in an upcoming blog post in more detail.

Video Boosts Your Personality

Video content enables you to connect with your consumers by telling your story and in turn developing the personality of your brand. The scope of what video can do for your company is far greater than that of text in a brochure or on a web page. It doesn’t matter where your video content is distributed the connections you are able to make with your customer base will boost your credibility while creating a personal touch and building loyalty.

Video Boosts Competitiveness

There is a demand for video content like never before. To have an edge over your competition you need to stand out and produce videos of the highest quality. You can do this by enlisting the services of a professional video production company with a proven track record in video marketing. There is a variety of video content to consider, from animated explainer videos to customer testimonials, business achievements and product demos. 

Remember, sub-standard quality videos will lead to a negative perception of your product or service so high quality content is the way to go if you want to remain competitive. 

Video Boosts Education

You want to inform your viewers in an engaging way and while text can achieve this, video is the best method of educating your customer base. Over 90% of people retain more information after watching a video. The use of video marketing can explain how your product or service works and can communicate the story of your brand.

It can also be used in an interactive way to respond to FAQs and record customer testimonials. At the same time this will strengthen your image and reputation as an organization that can be relied upon for a quality product or service.

Video Boosts Your Email and Social Media

Consider using video content in your email marketing campaigns. Just by mentioning the word ‘video’ in the subject line will result in more opens and a higher click through rate. The ubiquitous smartphone has changed the way we consume video content and email marketing can reach those devices. Smartphones count for the highest users of online data, much more than desktop or laptop computers. With video content featuring heavily on all social media platforms it is no surprise that it is consumed primarily on a smartphone. You can capture this mobile market with strong video content in your social media and email marketing.

If you would like to take advantage of all of these methods, contact us today and we will be happy to discuss your requirements in more detail. Call Andy Holt today on 780-907-1445 for a no obligation consultation.