Using Video in Your Content Marketing Strategy
Monday, August 3, 2020 12:50 PM
Video is the hub for any successful piece of content marketing strategy. Video may not be new and revolutionary but companies are not using it as much as they should for fear of exceeding their budget or just simply not knowing where and how to start implementing a video content strategy. Statistics prove that over 70% of consumers would much rather watch a video than read any kind of text. Consequently, if you are not utilizing video you may be adversely affecting your organization’s marketing reach. With the increase in the consumption of video content many marketers are turning to the moving image as the main form of marketing content.
Here are some ways that you can leverage your marketing campaigns with the use of video…
Social media channels are an ideal place to start. You can’t open your phone without seeing any kind of video cropping up in your social feeds within the first couple of swipes. There is a multitude of ways to build video into your social media campaigns that go far beyond an upload to your YouTube channel. All you have to do is make sure that the content, along with its format, is compatible with each respective social media channel.
Love it or hate it, Facebook is one of the biggest platforms fr sharing video content and has some excellent integrations for native video sharing. Be selective, and produce videos that are engaging and you will see the results. Retain visitors to your business page by creating a video banner that will act as an introduction to your company and inform the viewer of who you are and what you do.
We have covered the use of video at length in several posts on our blog, but it is one of the best ways of integrating video in your marketing plan. Through regular in-feed videos to Instagram Stories and IGTV there are plenty of options to get your messages out there. It is ideal for the promotion of events, tutorials, how-to’s, and even user-created content. The good thing about social media video is that you can get a video production company to create long-form videos and cut shorter edits specifically created for Instagram to act as a teaser for the longer video hosted on your website.
Yes, Pinterest. Although it acts more as a search engine than a social channel it can be a perfect method of directing valuable traffic to your website. Pinterest browsers are usually looking to purchase but at this point are probables still just researching their options. This is why it is a good idea to pull them to your website by adding video pins with engaging content.
Twitter is an excellent social media channel in which to share your video content. It can be a linked post that takes the viewer to your YouTube channel, Vimeo page or your website. Videos can also be shared natively and direct uploads to Twitter also perform well.
Remember, you can also embed your videos on your website or blog posts and in turn this will retain visitors to your site much longer. Over 50% of consumers have reported in surveys that after watching a video it has made them much more confident in making a purchase. Building this trust in your customer base will only help to move them closer to that purchase.
Video content has a much longer life than a still photo but you have to maintain your content and keep it fresh and relevant. There are a multitude of options out there for your video marketing strategy and you have to consider the following; everyone is consuming video content — every single day! It provides value, brand awareness and converts sales. Also, your competition is using it and so should you!
If you would like to arrange a free consultation on how we can help you with your video marketing needs, then call Andy Holt on 780-907-1445. This can be conducted via Skype, Zoom or a simple telephone call.