You might be considering producing some video content for your marketing needs, and you might want to save some money in the process. This can lead to one of your communications team filming something on an iPhone or a sub-standard video camera. This can, in fact, lead to poor sound quality with less than desirable visuals that are edited in an amateur post-production program. All of this can display your company, products and services in a completely undesirable way.

It is often worth spending a little extra to get the job done professionally. After all, a videographer worth investing in has a proven track record along with the experience and expertise to portray your organization in the way you intended. A professional videographer uses high quality equipment from multiple HD cameras and lighting to audio capture and final editing. All of this will significantly improve the quality of your videos. 

A professional videographer has a trained eye, an artistic flair and can provide you with something that is not only high quality but is also pleasing to look at. They will work closely with you throughout each step of production, involving you in the process from the outset as you work to achieving your video marketing goals.

It isn’t just the visuals that matter, good quality sound is very important. Everything has to come together and gel as a whole piece. You might have appealing visuals but nobody will watch your video if the sound quality is poor. Professional videographers use high quality microphones and audio capture equipment that is synchronized with the camera footage during the editing process. They will also advise you if the ambient noise at a location will adversely affect the quality of your audio. Distracting background noise can often be overlooked by an amateur resulting in a disappointing end product.

The final editing of the footage is an essential part of the video production process. Hours are spent in the edit suite, perfecting the cuts, colour grading, music bed, voice over recording, sound effects and motion graphics all add to the end result.

From location scouting, storyboard production to filming and editing the professional video production company brings valuable experience and it shows in the final video. It is advisable to seek out a professional video production company that can look after your video marketing at each step of the way.

If you would like to discuss the values of using a professional videographer,  feel free to contact Andy Holt on 780-907-1445 to arrange a no obligation consultation.